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Trevor Hall Marketing  Search Engine Optimization Process

Why SEO is so important today?

Below are a few facts which should leave you in no doubt that search engine optimization should form an integral part of every web promotion strategy. 85% of Internet users find websites through search engines. 90% of Internet users do not go past the top 30 search engine results. They simply type something else in if they can’t find a relevant site. 75% of Internet users have the intention of purchasing a product or service when using search engines.

As SEO process begins with On-page work so before beginning SEO work, we measure how your site is currently performing. This phase helps us to understand strength and weakness of your site.

On page optimization: –

Key phrase research and analysis

Keywords are most important in any SEO optimization process and they are analyzed depending on the field of the site. Proper search and the analysis of keywords related to your website yields the highest Return on Investment (ROI). Keyword analysis is an important process in search engine optimization. Many keywords, which are most valuable for the site, are analyzed.

Competitors Analysis

We don’t work without benchmarking. Our SEO team will analyze the top competitors of your website on the basis of keywords and compare it with all the aspects with your site. Here we check the various website parameters like number of back-links Number of indexed pages, Link Popularity etc.

We will research the 3 competitor for the website who is dealing with the same industry and business.

This analysis cover following: -

- Key Phrase Rankings

-Number of pages currently indexed by the major search engines

-Number of backward links (link popularity)

-Alexa Ranking

-Useful recommendation on the analysis of the competitor

o SEO Analysis:

We will analyze if any previous SEO work done on the website and do the recommendation for the betterment.

Title review: We tune the title tag for the website as per finalized keywords for the website.

Met tag review: We tune the title tag for the website as per finalized keywords for the website.

Current Content review: We will review the content of the website pages and do the tuning of the keywords if required.

Current Stats Analysis (if stats are provided): We will review the traffic stats of the website and analysis the different aspects of the traffic.

Technical Assessment: We will check the website for bad neighbor and SEO friendly hosting and provide the recommendation.

o Usability Study

Navigation review: We will review the website structure and recommend for SEO friendly navigation structure of the website.

Design and layout recommendations: We analyze the website layout and recommend for better visibility and SEO friendly.

Page download times: We analyze the page load time and recommend you for minimizing the page load time of the website.

Browser compatibility check: We will check the browser compatibility of the website on different browser and recommend.

Shopping cart or checkout process review: We will check the website goal conversion pages and recommend you if there are any problem.

Broken Links Check: We will check the broken links for the website and recommend you for the same.

o Copywriting/Marketing Analysis

Appeal to target audience: We will check the website content that it is good for attracting the targeted audience of the website or not.

Writing style and content overview: Recommendation for the tuning in the content.

Additional content recommendations: Recommendation for the additional content on the website if required.

Keywords VS. Target pages

As keywords are the most important in SEO process so it is also important to select the proper page of the website that should target for each keyword. After your approval of the suggested keywords, we analyze and find most important pages of the site that we should target for optimizing for each keyword.

Google Analytics Setup

As traffic is important in SEO process so before making any changes in the website, we setup Google analytics so that help to track the website traffic and we can measure the results after completion of SEO work.

Web Pages Analysis

In web page analysis we analyzed all the important parameters of all-important pages of your website like site architecture & layout, Title tags, images, code to text ration etc… This gives us the current standing of your site. We check all these figures during & on completion of SEO and keeps close watch on it.

Meta tags & Header tags Optimization

The page title is the heading that appears in the blue bar across the top of the browser and does not appear within the web page. Page Title is very important since it serves to be the main keyword both for the visitors and the Search Engine. We optimize the page title by including short and relevant key phrases. The page title is optimized in such a way that it attracts the visitors and the search engines. Therefore a well-written page title will stand out differently from your competitor’s title on the results page.

Content Creation (If Required)

In SEO content plays an important role as each and every page on the website should have unique and keywords rich content. Body text will be optimized such that the home page of your site will be the main landing page for your visitors.

Robots.txt Addition

As Robots.txt is a file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of your website. This file does not allow certain spiders from viewing your private files. You can also prevent certain spider to look at any of the web pages through this file.

Sitemap Generation

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.

Image Optimization

Images are important to a site as they visually attract the readers. Images in your page are well read and will be optimized with respect to the search engines. The title for the image is framed such that they also serve to be the keyword. Providing proper Alt Tags to the images enhances the SEO technique of the page.

301 Redirection:

We will do the 301 redirection for the website to resolve the canonical issue of the website (if required)

Webmaster Setup:

We will submit the website to major search engine by setting up the webmaster account.

Off Page Optimization: –

Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. It includes:

Basic Search Engine Submission

Search engine submission refers to the act of submitting your web site to major search engines and directories and getting listed in those. Getting listed does not mean that you will rank well in the listing. It simply means that the search engine knows that your pages exist. Having top search engine listings is important for any company. A good search engine ranking results in many visitors and sales! If you don’t promote your site in the best way, nobody will see your site. So submitting your site to major Search Engines is very important to promote your site.

Link Building

Proper link building strategy increases link popularity to your site. Your site will be linked with relevant sites, which have higher ranking. This, in turn help in the increase in your sites traffic. Sharing of links between sites helps in the increase of site’s PR value.

Manual Directory Submissions

Here we submit your site various directories available on the net. These are the good source of getting inbound links. Manual submission is much more important. The directory submission is based on keyword grouping and site sections. The title and description will be made.

Submission to Dmoz Directory

DMOZ is most reputed human edited directory on web. They have very strict criteria for inclusion. We optimize the title & description of your site especially for DMOZ & submit it manually.

Blog Setup

As said, search engine likes content, having a blog in the website is the best way to provide unique content to search engines. We setup blog for your website and add the articles to them.

Product Feed Submission

This product feed helps to promote the website products through google shopping results (Google Merchant Center). Its helps to direct interact with the absolute key visitors

Article Submissions to Directories

Article distribution is one of the greatest ways of getting ranking is submitting articles to article directories. Article content must be abot 400 to 500 words & submit it to reputed article directories available on the net. These articles are submitted with

2-3 links to your website in the author’s box. Article submissions not only give you one way links but also the visitors.

Submission to Social Book-Marking websites

Social bookmarking is one of the latest powerful SEO tool to promote website. We submit your website to various high traffic social book marking websites like digg.com, delicious.com etc. It not only helps in getting you better ranked in search engines, and it also helps to get more traffic to website.

External Blog Setup:

Setup the external blog for the website on blog hosting website like blogspot, wordpress, xanga etc.

External Blog Promotion:

Promotion of external blog of the website by posting different content on it and submitting RSS feed of the website on different feed website.

RSS Feed Submission:

Submit the RSS feed of the website to different feed hosting websites.

Press Release Submission:

Submit the website to different press release hosting website.

Thematic Link Building:

We do the thematic link building for the website.

Statistics Report: –

Web site statistics provides you information that let you know the data about the traffic coming to your website. A clear statistics from visible counters to the invisible logs is given. These numbers are vital in shaping advertising campaigns and site design for a website.